Youtube is a social network and the second largest search engine. To compete, your business must have content in YouTube.
More than 48 hours of video are uploaded to YouTube every minute. More video is uploaded in two months than the three major U.S. networks (ABC, CBS, NBC) combined created in six decades.
And people are searching for informational videos. Billion view days are common now and one day this year YouTube passed 3 billion views.
Well not so long ago, you needed a gym bag full of money to drive people to your web page and it involved a lot of online advertising and complex SEO strategy. But recently Google changed all that. Now,”content is King.” Strong content like articles, blog posts and videos-especially videos- are the secret sauce that [...]
Did you know there are over 1.8 billion Internet computer users and over 5 billion Mobile phones in use worldwide? Somewhere in that mix are YOUR customers. If you want traffic leads and customers for your business, you need to be on page one of google, youtube and the other top search engines because when [...]
Eric Qualman put it best, “What happens in Vegas stays….on YouTube.”
Welcome to the people driven economy where word of mouth is king.
Traditional television campaigns no longer get through. In fact, only 18% of them even generate a positive return. Buyers (78%) are more likely choose a product based on a peer review or a recommendation from a Facebook or Twitter friend.
Google+ Circles is the new “friends” list that lets you separate people into groups, so you can choose who sees what when you are posting. This is a unique tool for marketing yourself because you can use specifically targeted posts to maximize interest in what you are doing, depending on the interests of your ‘Circles.’
Facebook’s new changes may mean marketers will have to up the ante. There is going to be “more pressure on advertisers to come up with compelling content. Users will have more say in what pops up in their news feed. When a story comes up on your page you will be able to “unmark” it if you are not interested, explains Wasserman, allowing Facebook to edit future feeds. For marketers, this means grabbing the attention of your fans is extremely important.
People generally don’t communicate with a business as a whole, they communicate with a person. Putting a “human touch” to your Profile page can make a valuable difference in engaging fans. Porterfield suggests that you “communicate with your fans as though you were talking to your friends,” and to use “entertaining posts and photos” to appear more person
LinkedIn is a social network for professionals. You can network with peers, make new friends and find new business opportunities on LinkedIn. This video shows where to find the LinkedIn’s most valuable features for making connections and networking.
Tweeps who follow a brand on Twitter, began to notice, “promoted tweets” from that brand in their Twitter Feed this Summer. Around the end of September, everyone will see advertisements in their twitter stream, according to CEO Dick Costolo. Good news for advertisers who will now be able to place ads in front of Twitter users who are similar to their current followers.
A picture is worth a thousand words! Perhaps that is why photo sharing has become so popular in our techno world of limited characters. One picture can say what you couldn’t fit into 140 letters or less. That is why Instagram is hugely successful. This iPhone app helps people easily share their photos in social [...]
How to use Instagram, the wildly popular, free, photo sharing app for iPhone that makes photos searchable via hashtags, for business.
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